World Water Day, designated by the United Nations in 1992, is celebrated annually on March 22nd across the globe to raise awareness about the importance of water and advocate for the sustainable management of freshwater resources. India is the second-most populous country in the world and is home to over 1.3 billion people – the demand for safe and clean water is ever-increasing. Did you know, according to World Bank, India has 18 percent of the world’s population, but only 4 percent of its water resources, making it one of the most water stressed countries in the world1
In recent years, due to climate change, erratic rainfall patterns, and poor management of water resources, India has been facing a water crisis. India faces a high frequency of droughts, floods and unpredictable weather events which has severe impact on water management in the country. The water scarcity issue is most severe in the states of Maharashtra, Tamil Nadu, Karnataka, and Rajasthan.
Electrolux strongly believes in the importance of sustainability, and this is integrated through our For The Better 2030 sustainability goals, where Electrolux focuses on its 3 pillars of: Better Company, Better Solutions and Better Living. Electrolux is committed to uplifting the lives of communities through inspiring and empowering people to make choices that will help them live more sustainably. As part of our Wellbeing promise, to enable users to achieve healthy and indoor environments, Electrolux is part of the global 50L Home Coalition
which aims to address two of the world’s most pressing global challenges: water security and climate change.